Which approach suggests that one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

Question

Quizplus · Accepted Answer

The recency theory suggests that the most recent exposure to an ad is the most effective in influencing the audience. This theory is based on the assumption that one exposure is enough for an audience that needs or has an interest in the product.

Which Approach Suggests That One Ad Exposure Is Enough to Affect