Based on recency theory, the best media strategy for a firm advertising lawn mowers would be to:
A) place an ad in few media, but use a high frequency level.
B) maximize reach through using multiple media and multiple outlets.
C) maximize frequency through using just a few media outlets.
D) utilize broadcast media that offer the lowest CPM.
Correct Answer:
Verified
Q106: The percentage of a target audience that
Q107: Recency theory is based on the concept
Q108: Recency theory suggests that it is a
Q109: Which approach suggests that one ad exposure
Q110: If the objective of an advertising campaign
Q112: The primary advantage radio has that is
Q113: Effective reach refers to the:
A)number of times
Q114: Television advertising rates are primarily determined by:
A)Nielsen
Q115: If the objective of an advertising campaign
Q116: If effective reach and/or effective frequency are
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