If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:
A) the characteristics of the target market.
B) a high level of frequency.
C) a high level of reach.
D) both a high level of frequency and a high level of reach.
Correct Answer:
Verified
Q110: If the objective of an advertising campaign
Q111: Based on recency theory, the best media
Q112: The primary advantage radio has that is
Q113: Effective reach refers to the:
A)number of times
Q114: Television advertising rates are primarily determined by:
A)Nielsen
Q116: If effective reach and/or effective frequency are
Q117: Recency theory suggests a person must see
Q118: The three-exposure hypothesis suggests that a buyer
Q119: The three-exposure hypothesis suggests that consumers have
Q120: Effective frequency refers to the:
A)number of times
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