The three-exposure hypothesis suggests that a buyer who is actively looking for a new CD player would need to evaluate advertisements for three different players before making a choice.

Question

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The three-exposure hypothesis suggests that a consumer needs to be exposed to an advertisement at least three times before the advertising message will penetrate their consciousness and influence their behavior. It does not specifically relate to evaluating three different products before making a choice.

The Three-Exposure Hypothesis Suggests That a Buyer Who Is Actively