Recency theory suggests a person must see an advertisement a minimum of three times before it can have an effect.
Correct Answer:
Verified
Q112: The primary advantage radio has that is
Q113: Effective reach refers to the:
A)number of times
Q114: Television advertising rates are primarily determined by:
A)Nielsen
Q115: If the objective of an advertising campaign
Q116: If effective reach and/or effective frequency are
Q118: The three-exposure hypothesis suggests that a buyer
Q119: The three-exposure hypothesis suggests that consumers have
Q120: Effective frequency refers to the:
A)number of times
Q121: Describe recency theory.
Q122: A Nielsen rating of 15.3 for a
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