If effective reach and/or effective frequency are too high:
A) the company needs a larger advertising budget.
B) the company spent all of its advertising budget.
C) some of the company's budget is very likely being wasted on extra exposures.
D) the company may need to choose additional media for future ads.
Correct Answer:
Verified
Q111: Based on recency theory, the best media
Q112: The primary advantage radio has that is
Q113: Effective reach refers to the:
A)number of times
Q114: Television advertising rates are primarily determined by:
A)Nielsen
Q115: If the objective of an advertising campaign
Q117: Recency theory suggests a person must see
Q118: The three-exposure hypothesis suggests that a buyer
Q119: The three-exposure hypothesis suggests that consumers have
Q120: Effective frequency refers to the:
A)number of times
Q121: Describe recency theory.
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