
If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:
A) the visual presentation of the product and/or logo.
B) a high level of frequency.
C) using persuasive advertising.
D) using an emotional appeal.
Correct Answer:
Verified
Q105: Recency theory suggests that in terms of
Q106: The percentage of a target audience that
Q107: Recency theory is based on the concept
Q108: Recency theory suggests that it is a
Q109: Which approach suggests that one ad exposure
Q111: Based on recency theory, the best media
Q112: The primary advantage radio has that is
Q113: Effective reach refers to the:
A)number of times
Q114: Television advertising rates are primarily determined by:
A)Nielsen
Q115: If the objective of an advertising campaign
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents