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If the Objective of an Advertising Campaign Is to Increase

Question 110

Multiple Choice
If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:

If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:


A) the visual presentation of the product and/or logo.
B) a high level of frequency.
C) using persuasive advertising.
D) using an emotional appeal.

Correct Answer:

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