The traditional three-exposure hypothesis is based on:
A) selective attention exposure.
B) effective reach and effective frequency.
C) intrusion value.
D) media multiplier effect.
Correct Answer:
Verified
Q92: Continuity is the exposure pattern or schedule
Q93: Intrusion value is:
A)the ability of an ad
Q94: Rating points are a measure of the
Q95: A pulsating schedule for advertising a lawn
Q96: CPRP stands for cost per rating point
Q98: A flighting, or discontinuous, schedule for a
Q99: Recency theory suggests that a member in
Q100: Describe continuous, pulsating, and flighting advertising schedules.
Q101: Intrusion value is the ability of media
Q102: In the business-to-business arena, applying recency theory
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