Intrusion value is:
A) the ability of an ad to capture a viewer's attention without his or her voluntary attention.
B) the degree to which an ad is involuntarily recalled.
C) the perception that an ad was effective.
D) using separate attention processes.
Correct Answer:
Verified
Q88: Define continuity and gross impressions.
Q89: The three-exposure hypothesis suggests that:
A)ads in three
Q90: If 100,000 people are exposed to an
Q91: Define reach, frequency, continuity, and gross impressions.
Q92: Continuity is the exposure pattern or schedule
Q94: Rating points are a measure of the
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Q96: CPRP stands for cost per rating point
Q97: The traditional three-exposure hypothesis is based on:
A)selective
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