Define reach, frequency, continuity, and gross impressions.
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Q86: Define reach and frequency.
Q87: Many advertisers doubt the validity of the
Q88: Define continuity and gross impressions.
Q89: The three-exposure hypothesis suggests that:
A)ads in three
Q90: If 100,000 people are exposed to an
Q92: Continuity is the exposure pattern or schedule
Q93: Intrusion value is:
A)the ability of an ad
Q94: Rating points are a measure of the
Q95: A pulsating schedule for advertising a lawn
Q96: CPRP stands for cost per rating point
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