Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:

Question

Quizplus · Accepted Answer

Advertisers doubt the validity of the three-exposure hypothesis primarily because of ad clutter, which makes it difficult to grab consumers' attention and ensure that they see the advertised message even three times. The increasing number of media available, the power of the internet, and the synergistic effect of using multiple media may all impact advertising effectiveness, but they are not the primary reasons why the three-exposure hypothesis is questioned.

Many Advertisers Doubt the Validity of the Three-Exposure Hypothesis Primarily