Recency theory suggests that it is a waste of money when an advertisement reaches an individual or business that does not need a particular product or do not have an interest in the product.

Question

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Recency theory emphasizes that advertising is most effective when it targets individuals who are already in the market for a particular product, rather than trying to persuade those who may not have a need or interest in the product. This is because people are more likely to respond to advertising messages that are relevant to their current interests and needs. Therefore, targeting ads to the right audience can help minimize waste and increase the likelihood of a successful campaign.

Recency Theory Suggests That It Is a Waste of Money