Which individual formulates a plan as to where and when ads should run?

Name: Which individual formulates a plan as to where and when ads should run?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The media planner formulates a plan as to where and when ads should run based on research, target audience data, and budget constraints. The media buyer then negotiates and purchases the actual ad space or time. The creative team is responsible for developing the actual content of the ad, while the client provides input and approves the overall strategy.

Which Individual Formulates a Plan as to Where and When