The part of the media plan that states measures of goal achievements and the rationale for choices is the:
A) marketing analysis.
B) advertising analysis.
C) media strategy.
D) justification and summary.
Correct Answer:
Verified
Q1: Client budgets for advertising have exceeded the
Q2: A spot ad is:
A)a one-time placement of
Q4: Define a media strategy.
Q5: The issue of accountability for advertising results
Q6: Which individual formulates a plan as to
Q7: Effectiveness in buying media time and space
Q8: The part of the media plan that
Q9: Successful marketing involves identifying target markets and
Q10: Account executives and media buyers face stronger
Q11: Declining sales led the producers of S.O.S.
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