Which individual formulates a plan as to where and when ads should run?

Question

Quizplus · Accepted Answer

The media planner is responsible for formulating a plan as to where and when ads should run. They consider factors such as target audience, budget, available media channels, and timing to create a strategic media plan. The media buyer, on the other hand, is responsible for negotiating and purchasing the actual ad space or time on behalf of the client or agency. The creative team focuses on developing the actual content and messaging of the ads, while the client is the entity who hires the agency and approves the overall strategy and execution of the campaign.

Which Individual Formulates a Plan as to Where and When