The Internet is the ideal medium for interactive marketing because of the low cost per contact.
Correct Answer:
Verified
Q25: Consumers are wary of shopping privacy issues
Q26: Beyond apprehension about identity theft and fraud,
Q27: In interactive marketing, software can be used
Q31: To encourage consumers and businesses to return
Q32: Many of the online exchanges and auctions
Q33: 24-hour availability is an example of a
Q34: In business-to-business markets, the number of hits
Q35: A growing area of e-commerce in the
Q76: While trust is one key to overcoming
Q96: A new type of mobile advertising is
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