In interactive marketing, software can be used to analyze an individual's Web activity and then customize marketing communications and marketing offers.

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Quizplus · Accepted Answer

This is true. With the use of software, businesses can track an individual's web activity and use that data to customize their marketing communications and offers, tailoring them to the specific interests and needs of each customer. This is known as personalized or targeted marketing.

In Interactive Marketing, Software Can Be Used to Analyze an Individual's