To be successful, an e-mail marketing program need not be integrated with other channels, because it is a stand-alone process.

Question

Quizplus · Accepted Answer

To create a successful email marketing program, it is beneficial to integrate it with other channels such as social media, search engine optimization, and content marketing to have a multi-channel approach. This can lead to better targeting, increased customer engagement, and ultimately higher conversion rates.

To Be Successful, an E-Mail Marketing Program Need Not Be