Making sure all channels work together when a company sells through additional channels beyond the Web is:

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Channel integration refers to the coordination and alignment of all channels used by a company to sell its products, including physical stores, online marketplaces, and social media platforms. It ensures that customers have a seamless experience, regardless of the channel they choose to interact with the company. This includes everything from pricing and promotions to product information and customer service. By integrating channels, a company can maximize its reach and sales potential, while also improving customer satisfaction and loyalty.

Making Sure All Channels Work Together When a Company Sells