The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

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The development of marketing programs that create interplay between consumers and businesses is called interactive marketing. This type of marketing requires two-way communication and engagement between customers and businesses. It involves using various tools and platforms to encourage customers to participate in the marketing process and share their experiences with others. Interactive marketing can take many forms, such as social media marketing, email marketing, mobile marketing, and more.

The Development of Marketing Programs That Create Interplay Between Consumers