Successful e-mail marketing campaigns must include the following, except:

Question

Quizplus · Accepted Answer

While search engine optimization is important for driving traffic to a website, it is not a necessary component of a successful e-mail marketing campaign. The other options listed (integration with other marketing channels, using Web analytics, and correlation with the firm's website) are all important factors in creating an effective e-mail marketing strategy.

Successful E-Mail Marketing Campaigns Must Include the Following, Except