The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:

Question

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Sending an email to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket is an effective strategy as it reminds the potential customers about their abandoned items and provides an incentive to complete the purchase. Direct marketing campaigns (B) may be intrusive and not well-received, while viral marketing campaigns (C) and interactive marketing campaigns encouraging reviews (D) may not be directly related to the situation and may not be as effective in recovering potential sales.

The IT Department Can Identify Individuals Who Abandon the Shopping