The number of potential viewers for an advertisement placed on Wal-Mart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

Question

Quizplus · Accepted Answer

Wal-Mart is the world's largest retailer, and their in-store television system reaches millions of shoppers daily, giving advertisers a potentially large audience. In comparison, national television newscasts may have a high viewership, but it is likely not as large as the number of people who shop at Wal-Mart every day.

The Number of Potential Viewers for an Advertisement Placed on Wal-Mart's