One method companies are using to measure the impact of point-of-purchase (POP) displays is to utilize cash register data comparing before and after sales.

Question

Quizplus · Accepted Answer

This statement is true. Many companies use cash register data to assess the effectiveness of their point-of-purchase displays by comparing sales before and after implementing the displays. This allows them to determine the impact of the displays on consumer behavior and adjust their marketing strategies accordingly.

One Method Companies Are Using to Measure the Impact of Point-Of-Purchase