The majority of the money spent at mass-merchandisers and supermarkets results from unplanned, impulse purchases.
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Q71: One method companies are using to measure
Q72: Manufacturers view point-of-purchase (POP) displays as a
Q73: For products in general, the majority of
Q74: POP is short for "Place on Page,"
Q75: The store shelf and point-of-purchase display represent
Q77: Retailers prefer point-of-purchase (POP) materials that educate
Q78: To be effective, a point-of-purchase (POP) display
Q79: Using point-of-sale data to evaluate point-of-purchase (POP)
Q80: Retailers believe point-of-purchase (POP) materials should either
Q81: Studies and sales data show that women
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