Retailers prefer point-of-purchase (POP) materials that educate consumers and provide information.

Name: Retailers prefer point-of-purchase (POP) materials that educate consumers and provide information.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Retailers prefer POP materials that not only promote products, but also educate consumers about the products and provide relevant information such as features and benefits, pricing, and promotions. This helps to improve the shopping experience and make informed purchasing decisions.

Retailers Prefer Point-Of-Purchase (POP) Materials That Educate Consumers and Provide