Buzz marketing emphasizes the promotion of a product through word of mouth and encourages consumers to spread information about the product to others, creating a "buzz" around it. It relies on the customer's experiences and opinions to generate excitement about the product, rather than traditional advertising methods.

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Buzz Marketing

Question 82

Multiple Choice

Buzz marketing:

A) emphasizes consumers passing along information about a product to other consumers
B) is designed to obtain instant results while using limited resources
C) is the planned insertion of a brand or product into a movie, television show, or some other media
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium

Correct Answer: