If brand communities are to thrive, it is important that it be driven by brand owners and for the company not to get involved.

Question

Quizplus · Accepted Answer

Brand communities are more likely to thrive when driven by community members and their passions rather than only being controlled by brand owners. Companies should engage with the community and provide resources and support, but not dominate or dictate the direction of the community.

If Brand Communities Are to Thrive, It Is Important That