For products in general, the majority of brand choices are made in the store, which means point-of-purchase (POP) materials can have a large impact on the decision.

Name: For products in general, the majority of brand choices are made in the store, which means point-of-purchase (POP) materials can have a large impact on the decision.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

According to research, about 70% of brand decisions are made at the point of purchase, making POP materials an essential factor in a customer's decision-making process.

For Products in General, the Majority of Brand Choices Are