The number one reason individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.

Question

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According to research and surveys, the number one reason for individuals to remain loyal to a permission marketing program after joining is receiving personalized, relevant content and offers. While contests and sweepstakes can be a motivating factor, it is not the primary reason for loyalty.

The Number One Reason Individuals Remain Loyal to a Permission