A key principle in developing a loyalty or frequency program is to design the program to enhance the value of what the product offers to customers.

Question

Quizplus · Accepted Answer

This is true because the goal of a loyalty or frequency program is to incentivize customers to continue purchasing the product or using the service. By adding value, such as exclusive discounts or rewards, the customer is more likely to choose the product over competitors and become a loyal customer.

A Key Principle in Developing a Loyalty or Frequency Program