The two primary metrics in customer relationship management (CRM)programs are:
A)data-driven communications and data-driven marketing programs.
B)lifetime value and customer cluster analysis.
C)data mining and data coding.
D)lifetime value of customers and share of customer.

Question

Quizplus · Accepted Answer

The two primary metrics in customer relationship management (CRM) programs are the lifetime value of customers and the share of customer. Lifetime value measures the potential profit a customer will generate throughout their relationship with the company, while share of customer refers to the percentage of a customer's purchases that a company captures within their market. These metrics help companies to understand and prioritize their customer relationships, and make strategic decisions to increase customer loyalty and profitability.

The Two Primary Metrics in Customer Relationship Management (CRM)programs Are