The program designed to build long-term loyalty and bonds with customers through the use of a database is:
A)permission marketing.
B)direct marketing.
C)customer relationship management.
D)frequency marketing.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a program that uses a database to build long-term loyalty and bonds with customers. It helps companies understand customer needs and behaviors, enables personalized communication and improves customer retention. Permission marketing (A) is a type of marketing where customers agree to receive promotional messages, while direct marketing (B) involves communicating directly with potential or existing customers. Frequency marketing (D) is a type of loyalty program that offers rewards or incentives for customers who frequently purchase or use a company's products or services. However, it does not necessarily involve the use of a database or CRM system.

The Program Designed to Build Long-Term Loyalty and Bonds with Customers