To optimize permission marketing, firms must grant customers empowerment, which means customers have:
A)power over when marketing material is sent to them.
B)control over what marketing material is sent to them.
C)control over when they can opt-out of the permission marketing program.
D)power throughout the entire relationship, not just at the beginning.

Question

Quizplus · Accepted Answer

The Answer of To optimize permission marketing, firms must grant customers empowerment, which means customers have:
A)power over when marketing material is sent to them.
B)control over what marketing material is sent to them.
C)control over when they can opt-out of the permission marketing program.
D)power throughout the entire relationship, not just at the beginning.

To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which