In general, customer relationship management programs should be designed to enhance customer loyalty.

Question

Quizplus · Accepted Answer

Customer relationship management programs are focused on improving the relationship between the company and its customers, with the ultimate goal of building customer loyalty. By providing personalized customer experiences and addressing their needs and concerns, these programs help to create a strong bond between customers and the brand, which can improve customer retention and increase the chances of repeat business. Therefore, customer relationship management programs should be designed with the objective of enhancing customer loyalty.

In General, Customer Relationship Management Programs Should Be Designed to Enhance