The basic idea behind customer relationship management is that companies can use databases to customize products and communications to customers that would result in higher sales and profits.

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Quizplus · Accepted Answer

This statement is true. The concept of customer relationship management (CRM) is based on using data about customers to improve relationships, tailor products and communications, and ultimately increase sales and profits. This is done through various strategies such as targeted marketing, personalized messaging, and targeted offers based on customer behavior and preferences.

The Basic Idea Behind Customer Relationship Management Is That Companies