The program designed to build long-term loyalty and bonds with customers that are facilitated by technology is:
A) permission marketing
B) direct marketing
C) customer relationship management
D) frequency marketing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a program designed to build long-term loyalty and bonds with customers through various technological tools. CRM uses data analysis to understand customer behaviors and preferences, which enables businesses to tailor their products and services to individual customers. This ultimately leads to a more personalized experience for customers, which facilitates long-term loyalty and solidifies the bond between the customer and the business.

The Program Designed to Build Long-Term Loyalty and Bonds with Customers