According to Direct Marketing, the number one reason consumers remain in a permission marketing program is:
A) they receive account status updates
B) contests and sweepstakes being offered
C) price bargains offered
D) the content is interesting

Question

Quizplus · Accepted Answer

The number one reason consumers remain in a permission marketing program is because the content is interesting. Consumers are more likely to stay engaged and continue to give permission for marketing messages if they feel that the content is valuable and relevant to them.

According to Direct Marketing, the Number One Reason Consumers Remain