Consumers often ignore marketing information sent to them after joining a permissions marketing program because:
A) the products are too costly
B) the marketing pieces are not relevant any more
C) they can no longer win prizes or receive free gifts
D) the person has moved and did not leave a forwarding address or e-mail

Question

Quizplus · Accepted Answer

Consumers may initially find the marketing information useful and relevant, but over time their interests and needs may change. If the marketing content isn't updated to reflect these changes, consumers may ignore it.

Consumers Often Ignore Marketing Information Sent to Them After Joining