With a permission marketing program, customer permission is normally obtained:
A)through third-party marketing research firms.
B)when customers make an online purchase.
C)by providing an incentive, such as a free gift, a coupon, or entry into a sweepstakes.
D)by using cookies obtained from the individual's visit to the website.

Question

Quizplus · Accepted Answer

Permission marketing often involves obtaining customer consent through incentives like free gifts, coupons, or sweepstakes entries, encouraging them to opt-in to marketing communications.

With a Permission Marketing Program, Customer Permission Is Normally Obtained