When promotional materials are only sent to customers who have given their approval, the program is called:
A)direct mail.
B)internet marketing.
C)permission marketing.
D)a frequency program.

Question

Quizplus · Accepted Answer

Permission marketing refers to promotional activities where customers have explicitly given their consent or permission to be contacted with marketing messages. This can include email newsletters or promotions, social media marketing, or direct mail. The benefit of permission marketing is that it typically leads to higher engagement and conversion rates since the customers have shown interest and willingness to receive the marketing materials.

When Promotional Materials Are Only Sent to Customers Who Have