Customer contact personnel should not allow the lifetime value of individual customers affect the way they deal with customers because every customer should be treated equally.

Question

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Customer contact personnel should always consider the lifetime value of individual customers as it helps to identify potential loyal customers and provide them with exceptional service to retain them. Treating every customer equally may not lead to long-term customer loyalty and could result in missed opportunities to build relationships with valuable customers.

Customer Contact Personnel Should Not Allow the Lifetime Value of Individual