To maintain positive attitudes in a permission marketing program, consumers must be given rewards along the way, not just at the beginning. Doing so creates the feeling of:
A)empowerment.
B)reciprocity.
C)loyalty.
D)satisfaction.

Question

Quizplus · Accepted Answer

Providing rewards along the way creates a sense of reciprocity, where consumers feel like they are being rewarded for their ongoing engagement with the brand. This can help to maintain positive attitudes towards the permission marketing program, as consumers feel like they are receiving value in exchange for their attention and data. Empowerment, loyalty, and satisfaction may also be important factors in maintaining positive attitudes, but they are not specifically related to the need for ongoing rewards.

To Maintain Positive Attitudes in a Permission Marketing Program, Consumers