Typical goals for frequency or loyalty programs include all of the following except:
A) build brand parity.
B) induce cross-selling to existing customers.
C) differentiate a parity brand.
D) preempt the entry of a new brand.

Question

Quizplus · Accepted Answer

Frequency or loyalty programs aim to differentiate a brand, induce cross-selling, and preempt new brand entry, but not to build brand parity, which means making a brand similar to others.

Typical Goals for Frequency or Loyalty Programs Include All of the Following