Haley often purchases clothes from the VF Corporation online. On her birthday, the VF Corporation sends her an e-mail birthday card with a free voucher for $20 for her next online purchase. This is an example of:
A) data mining
B) customer cluster analysis
C) data coding
D) trawling

Question

Quizplus · Accepted Answer

Trawling refers to the process of searching through data to identify specific patterns or events, such as a customer's birthday, to trigger marketing actions like sending a birthday voucher.

Haley Often Purchases Clothes from the VF Corporation Online