When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:
A) do nothing currently, but monitor the lead for possible future changes
B) contact the lead using telemarketers
C) receive a sales call from one of the firm's salespeople
D) send the lead marketing materials and encourage them to make inquiries if they are interested

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The Answer of When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:
A) do nothing currently, but monitor the lead for possible future changes
B) contact the lead using telemarketers
C) receive a sales call from one of the firm's salespeople
D) send the lead marketing materials and encourage them to make inquiries if they are interested

When Qualifying Sales Prospects, Jason Places Each Lead in One