In terms of the sales presentation, the ________ approach uses specific statements, or stimuli, to elicit specific responses from customers.
A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Question

Quizplus · Accepted Answer

The stimulus-response approach involves using specific stimuli to elicit specific responses from customers, similar to how a reflex works. This approach is often used in telemarketing and other sales environments where the salesperson needs to quickly elicit a response from the customer.

In Terms of the Sales Presentation, the ________ Approach Uses