Kathy is getting ready to close her sales call. She is not sure the prospect is quite ready so she goes over the benefits of the product and how it meets the customer's needs prior to asking for the order. This is an example of the:
A) continuous "yes" close
B) trial method close
C) summarization close
D) assumptive close

Question

Quizplus · Accepted Answer

The summarization close involves summarizing the benefits and how they meet the customer's needs before asking for the order. This allows the customer to mentally review the benefits and move closer to making a decision.

Kathy Is Getting Ready to Close Her Sales Call