A self-liquidating premium is one in which the consumer pays some money for the gift or item.

Question

Quizplus · Accepted Answer

A self-liquidating premium is a promotional item that is sold to consumers for a price that covers the cost of producing and distributing the item, as well as generating a profit for the seller. The cost is typically lower than the retail price of the item if it was sold separately, making it an attractive incentive for consumers to purchase the product or service that is being promoted.

A Self-Liquidating Premium Is One in Which the Consumer Pays