Customers who already have a preference for a brand redeem the majority of all coupons.

Question

Quizplus · Accepted Answer

This is because customers who already have a preference for a brand are more likely to actively seek out coupons and promotional offers from that brand, and are therefore more likely to redeem them than customers who have no prior attachment to the brand. Additionally, loyal customers are more likely to have a higher frequency of purchases, which further increases their chances of redeeming coupons.

Customers Who Already Have a Preference for a Brand Redeem